Hustle & Heart is the podcast for visionaries who believe communities should nourish usβbody, soul, and cityβand who are bold enough to shape that vision.
Hosted by Edie Weintraub, founder of Terra Alma, the show dives into conversations about how restaurants, retail, and thoughtful design turn empty spaces into vibrant places.
From neighborhood cafΓ©s to food halls, from small-town main streets to global cities, our guests share the hustle, the strategy, and the heart behind building places people love.
Expect real talk about growth, creativity, and impactβwith a dash of behind-the-scenes stories you wonβt hear anywhere else.
Founded in Atlanta, inspired by communities everywhere, this podcast has no boundaries. Each episode serves up fresh ideas, smart takeaways, and plenty of inspiration for anyone hungry to see people-first places thrive.
Because weβre not just talking about real estate or restaurantsβweβre talking about how we build belonging.
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Because we donβt just build spacesβwe build belonging.
Our audience:
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Entrepreneurs + Start Up Founders.
Individuals who are looking to start their own business, especially in creative industries, would be highly interested in "Hustle and Hearty." These listeners seek inspiration and practical advice from those who have successfully built their brands and businesses from the ground up. They want to learn about the journey, the hurdles, and the personal stories behind the success of various culture creators.
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Creatives.
Artists, designers, musicians, writers, and other creative professionals who are already active in their fields would tune in to gain insights and perspectives on how culture intersects with commerce. They are interested in understanding the dynamics of the market, networking opportunities, and how to innovate within their craft while maintaining authenticity and passion in their work.
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The insatiably curious.
One who possesses an unquenchable thirst for knowledge and a relentless drive to explore the unknown. They are often in a perpetual state of inquiry, always asking "why," "how," and "what if." This individual is not content with surface-level understanding; instead, they delve deeper, seeking to uncover the layers and nuances of every topic they encounter. Their eyes often sparkle with the excitement of discovery, and they have an animated way of speaking, especially when discussing a subject they're passionate about. They are open-minded, adaptable, and constantly on the lookout for new experiences, challenges, and learning opportunities. This person thrives on complexity and is not deterred by the intricate or the enigmatic; rather, they are drawn to it, viewing each question answered as a doorway to further questions. In social settings, they are often seen engaging in deep, thoughtful conversations, and they have an uncanny ability to connect seemingly unrelated ideas in innovative ways.